Dec 21
20
The marketing journey B2B brands have been on since the start of pandemic has accelerated digital transformation and the transformation of marketing faster than any time in history. During uncertain times the pivots companies make often settle back into the status quo but this time it’s different. According to research from McKinsey : 96% of B2B companies shifted their go-to-market model during Covid-19 65% say their new go-to-market models were equally or more effective in reaching customers 80% will continue new go-to-market models for 12 months or more And with Gartner reporting that 80% of B2B sales interactions between suppliers and buyers will occur in digital channels by 2025, the direction is clear: digital first is here to stay for B2B marketing.
Original post:
Digital First B2B Marketing is Here to Stay and It’s All About Experiences